eSpot Digital is a supplier of vital inventory for many of the leading online advertising campaigns, whether these are placed by an agency or direct. The company specialises in sourcing low cost inventory from a diverse range of networks that delivers the performance demanded by clients.
eSpot Digital will intelligently place clients advertisments on webpages that are more likely to be seen by users with an interest in that product.
Your campaign can be served across the entire of the eSpot Digital network or you can chose to target in one particular area. We can offer the following targeting strategies.
- System - allows us to select viewers based on their browsers (Firefox, Internet Explorer, Opera, and/or Safari) and their operating systems (Microsoft Windows, Mac, BSD, Linux, or Sun).
- Behavioral - allows us to select viewers based on the viewer's recent search engine queries, and matching those interests against product categories.
- Contextual - allows us to select viewers based on four levels of contextual relevance, including by specific website, any of 26 channels, any of 255 categories, and by any number of keywords. In all cases, eSpot Digital reads the website page on the fly to determine the true content - easily keeping up with the changing content of the network.
- Profile - Allows you to select viewers based on gender and age
Overlaying all of these methods are the geographic location of the viewer, the time of day (at the viewer's location or at the advertiser's), and frequency-capping, which prevents any one viewer from seeing the same advertisement too many times over a period of your choosing.
For further enquiries or a friendly chat feel free to contact us
Tel: 0207 993 5286
Email: sales@espotdigital.com
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